Privacy Policy

Packed Party Privacy Policy

Last revision: June 14, 2024

INTRODUCTION

Packed Party and its respective parent companies and/or subsidiaries as applicable (collectively "Packed Party") values its customers and respects their privacy. This Privacy Policy describes the types of information that we collect from and about you when you visit one of our websites that displays or references this Privacy Policy, visit one of our retail locations, or otherwise contact us, as well as how we may use, share, and disclose that information. Your use of the website signifies your assent to this Privacy Policy. For residents from the European Economic Area, Packed Party is the data controller responsible for your personal data. If you are a Packed Party employee, independent contractor, or job applicant and reside in California, please refer to the applicable privacy notice here.

1.    NOTICE AT COLLECTION OF PERSONAL INFORMATION 

When information identifies or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household, we refer to it as “personal information.” 
We collect the categories of personal information identified below. As indicated in the chart, we “sell” or “share” some of these categories (as such terms are defined in California law) to advertising networks, data analytics providers, and social networks for the purposes described in this Privacy Policy, including for third parties to perform services on our behalf like marketing or advertising. We do not knowingly sell or share personal information about persons under the age of 16. Please click here to opt out of the sale or sharing of your personal information, including targeted advertising. You may also choose to enable online, where available, a universal tool that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”).  We will process the GPC signal as a request to opt out.

 

Categories of Personal Information We Collect

 Do we “sell” or “share” the category of personal information as these terms are defined in applicable privacy laws?
Identifiers/contact information, including your first and last name, birthdate, email address, billing and shipping address, zip code, IP address, phone number, account user name and credentials, and other similar identifiers. Yes
Personal Information Described in Subdivision (e) of Section 1798.80, such as your payment card information.   No
Protected classification characteristics under California or federal law, including your date of birth or age. No
Commercial information, including items purchased, obtained, or considered, purchasing or consuming histories or tendencies, and product ratings and reviews. No
Internet or other electronic network activity information, such as information about your use of the website, including the identity of the website that referred you to our website; the pages you view; the features you use; the links you click; the date and time you access the website; whether you receive, open, forward, or click-through emails and advertisements; and other usage data. Yes

Visual information, such as when you use our virtual try-on features.

 No
Inferences, meaning inferences drawn from the above-listed categories of personal information to create a consumer profile reflecting consumer preferences or characteristics.. Yes

 

 

B.     How We Use and Retain Your Personal Information 
We may use the personal information we collect from and about you for various purposes, such as to provide services, process transactions, improve customer experience and engagement, and develop the website. We will have a lawful basis for processing your information if:
•    We need to process your information to provide you with products or service you have requested or to enter into an agreement with you;
•    You have consented to such processing;
•    We have a legitimate interest for processing your data, like analytics, fraud prevention, improving the website and our business, and direct marketing; and/or
•    We are legally required to process it.

We may use the personal information we collect from and about you for business purposes including but not limited to the following:
•    Provide services and communicate with website and/or store visitors;
•    Process transactions;
•    Respond to your inquiries;
•    Contact you when necessary;
•    Prevent and detect fraud and abuse; and/or
•    As described to you at the point of collection.


We may also use the personal information we collect from and about you for commercial purposes including but not limited to the following:
•    Improve our website and your customer shopping experience;
•    Targeted advertising; 
•    Communicate with you by phone, text, email and/or direct mail about our products, services, and promotions.


We may store your personal information for as long as is reasonably necessary to accomplish these tasks, unless the law permits or requires a longer period. For example, if you create an account, we may store any information associated with your account even after cancellation of your account. If you make a purchase, we will store any personal information associated with that purchase for as long as necessary to fulfill the order and process any returns.


We will retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. What this means in practice will vary between different types of information, and when we consider our approach we take into account ongoing business or legal needs for the information, for example in relation to tax, health and safety, and potential or actual disputes or investigations.
 

2. INFORMATION WE COLLECT

Information You Provide

We collect personal information as listed in the above Notice at Collection from you when you choose to provide it to us, such as when you make a purchase; create an account; sign up for our email list, text messages or other communications from us; provide a product review or rating; or otherwise contact us, including as follows: 

  • Make a Purchase: Through the website and social platforms you will be able to purchase Packed Party products. We may ask for your name, billing and shipping address(es), telephone number, email address, and payment card information in order to process and confirm your order and ship your item(s) to you.
  • Create an Account: Through the website, you may create an account with Packed Party, which can make the shopping process faster and easier and also allow you to earn points on purchases. Packed Party will store the following information in your account, should you choose to provide it to us: your name, billing and shipping address(es), email address, phone number, birthdate, and other preferences. Packed Party may also store your credit card information should you chose to enable this feature. To establish an account, you will need to create a user name and a password that will allow access to the account, where you can add, delete, or change the information you have provided. If you elect to use a public computer to access your account, please remember to log out at the conclusion of your session.
  • Ratings and Reviews: Through the website, you may provide a public rating or review of a product you purchased. You may be required to provide your email address or phone number when you provide a public rating or review. We will not publish your email address or phone number, but please remember that any information you may disclose in these public areas of the website becomes public information. As a result, please exercise caution when disclosing personal information in these public areas.
  • Customer Service: If you engage with our Customer Service center by phone at 1-512-276-2555 or by email at contact@packedparty.com, you may be asked for information such as your name, email address, billing and shipping address(es), telephone number, and order number (if you have made a purchase). We use this information to assist you and address your needs.
  • Sweepstakes and referral programs: When you enter one of our sweepstakes or promotions, we collect your personal information in connection with your entry. Some promotions may provide the option of referring friends, and we may collect your personal information, such as name and email address, if someone refers you to us.

If you refuse to provide requested information (whether or not required), you may not be able to take full advantage of certain in-store services, the website or its features, or other offerings.

 

Information Automatically Or Passively Collected

We may use cookies, pixel tags, or other technologies to automatically or passively collect certain personal information for online and offline marketing purposes when you use this website or interact with our emails and online advertisements.

  • Cookies: Cookies are small pieces of information that are stored by your browser on your computer’s hard drive and used to collect information about your activities on the website. These cookies provide statistical data that helps us to improve our website and deliver better and more customized services.
  • Pixel Tags: Pixel tags are tiny graphic images that help us analyze customer online behavior and measure the effectiveness of our website and advertising.

For example, we may automatically collect information such as your IP address, operating system, browser type, and other technical information about your computer or device. We also may collect information about your use of the website, including the identity of the website that referred you to our website; the pages you view; the features you use; the links you click; the date and time you access the website; whether you receive, open, forward, or click-through emails and advertisements; and other usage data.

We also work with third-party business partners (“Preferred Providers”) that use tracking technologies to deliver advertisements on our behalf both online and offline, including direct marketing messages. These companies may collect information about your visits to our website and your interaction with our advertising and other communications.

Packed Party uses cookies to collect information around abandoned shopping carts. A cart is considered abandoned within one hour of inactivity/lack of purchase. Once the cart is considered abandoned, an email or SMS message may be sent as a reminder if you have signed up to receive these notices. We use Google Analytics to collect information from you when you interact with our website and advertisements, including Remarketing with Google Analytics and Google Analytics Demographics and Interest Reporting. This information is collected through the use of first party cookies, third party cookies, and pixel tags, and may be shared with Google. If you wish to prevent your data from being used by Google Analytics, Google has developed the Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout/.

Tracking Options

Cookie and pixels enable more customized advertising and a customized experience on the website. To understand your choices for controlling your cookies and pixels, please review the information below:

  • To learn more about the cookies in use on our website and to exercise your preferences for the website, use our cookie preference tool found by clicking "Manage Cookie Preferences" in our website footer.
  • To learn more about interest-based advertising, and to opt out of such collection and use for interest-based advertising by the Digital Advertising Alliance (DAA) participating companies, please visit http://optout.aboutads.info.
  • To opt out from the use of information about your online activities for interest-based advertising by Network Advertising Initiative (NAI) member companies, please visit http://optout.networkadvertising.org.
  • To opt out of the use of your mobile device ID for targeted advertising, please see http://www.aboutads.info/appchoices.
  • On your mobile device, you can adjust your privacy and advertising settings to limit your tracking for advertising or control whether you receive more relevant advertising.

When you opt out through one of these websites, an “opt-out” cookie is stored in your web browser indicating that you do not want to receive targeted advertisements. If you delete cookies generally through your web browser, you will need to opt out again. Even if you opt out, you still may receive advertising from us that is not customized based on your service or usage information, or advertising from other third parties if they are not a DAA or NAI participating company.

You may also set your browser to limit the tracking described above, or to refuse cookies, as well as remove cookies from your hard drive, but by doing so, you may not be able to take full advantage of all of our offerings. Check the “Help” menu of your browser or operating system to learn how to change your tracking settings or cookie preferences.

Information from Third Parties 

We may receive personal information from third-party sources, such as our business partners, marketing/advertising and analytics partners (including online advertising networks and analytics providers), social media platforms, and other companies that provide personal information about our customers such as data brokers or data aggregators.

Combination Of Information

We may combine the personal information we receive from and about you, including information you provide to us online or at one of our retail locations, and information we automatically or passively collect, to improve our website, to personalize your in-store and online shopping experience, to help us deliver information to you, to determine the effectiveness of our advertising, and for other internal business purposes.

3. INFORMATION DISCLOSURE

We may disclose the information we collect from and about you, including each category of your personal information identified in the above Notice at Collection, (1) to our Preferred Providers, if the disclosure will enable them to perform a business, commercial, professional and/or technical support function for us; (2) as necessary if we believe that there has been a violation of our rights or the rights of any third party; (3) to respond to judicial process or provide information to law enforcement or regulatory agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law; and (4) as described to you at the point of collection.

Packed Party may sell or purchase assets during the normal course of our business. If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use the information provided through the website in a manner that is consistent with this Privacy Policy.

Certain disclosures may be considered “sales” or “shares” of personal information under applicable U.S. state privacy laws. Details on how to exercise your legal rights with respect to such “sales” or “shares” can be found in the “Your Privacy Rights” section below. 

4. PREFERRED PROVIDERS

We may contract with Preferred Providers to perform functions related to the website and our business. Such Preferred Providers will have access to the information collected as necessary to perform their business, commercial, professional and/or technical functions for Packed Party.

5. OUR COMMITMENT TO DATA SECURITY

Packed Party goes to great lengths to keep financial information private and safe, and we take certain physical, electronic, and administrative steps to maintain the security and accuracy of all the information we collect from and about our customers and consumers. While we will use every reasonable means to help ensure the security and integrity of our network and systems, we cannot guarantee our security measures.

6. OUR COMMITMENT TO CHILDREN'S PRIVACY

Protecting children’s privacy is important to us. We do not direct the website to, nor do we knowingly, collect any information from children under the age of thirteen (13).

7. EUROPEAN RESIDENTS

Residents of the European Economic Area have the following rights with respect to the personal information collected from and about you on the website:

  • The right to request access to such personal information;
  • The right to amend, delete, and/or restrict the processing of such personal information;
  • In some instances, the right to object to the processing of such personal information;
  • In some instances, the right to request that we export, in a structured, commonly used, machine readable, and interoperable format, and transmit to another controller, such personal information; and
  • The right to withdraw, at any time, any consent to the processing of such personal information.

 

To exercise these rights, please contact us at contact@packedparty.com and, as a reminder, you may always log in to your account and amend the information you provided to establish your account. You also have the right to submit feedback to the applicable supervisory authority in your jurisdiction of residence.

8. YOUR PRIVACY RIGHTS

Depending on your U.S. state of residence, you may have certain rights in relation to your personal information, including:

  • Right to Know: You may have the right to know what personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you. You may have the right to access your information in a portable format.
  • Right to Delete:  You may have the right to delete personal information that we have collected from you. Note that there are some reasons we will not be able to fully address your request, such as if we need to complete a transaction for you, to detect and protect against fraudulent and illegal activity, to exercise our rights, for our internal purposes, or to comply with a legal obligation.
  • Right to Correct:  You may have the right to correct inaccurate personal information that we may maintain about you, subject to appropriate verification.
  • Right to Opt-Out of the Sale or Sharing of Personal Information: You may have the right to opt-out of the “sale” or “sharing” of your personal information, as such terms are defined in applicable privacy laws. This means that, if you opt out, going forward, we will not sell or share your personal information with such third parties to use for their purposes, including cross-context behavioral advertising, unless you later direct us to do so.
  • Right to Opt-Out of Targeted Advertising: You may have the right to opt-out of targeted advertising. Opting out does not mean that we will no longer serve you ads, but that those ads will now longer be targeted based on your personal information.  You also have the right to appeal a denial of your privacy rights set forth in this policy.

 

How to Submit a Request

  •  If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the request; this is to ensure that your data is protected and kept secure.

  • To submit a privacy request, please email contact@packedparty.com.

  • To submit a request to opt out of the sale or sharing of personal information or to opt out of targeted advertising, please click on the "change my preferences" link in the cookies website footer. You may choose to enable online, where available, a universal tool that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”). We will process the GPC signal as a request to opt out.

Agent Requests

You may authorize someone to make a privacy rights request on your behalf (an “authorized agent”). Authorized agents will need to demonstrate that you’ve authorized them to act on your behalf by submitting a signed statement that gives them this authority. Packed Party retains the right to request confirmation directly that the agent is authorized to make such a request, or to request additional information to confirm the agent’s identity. An authorized agent is prohibited from using a consumer’s personal information, or any information collected from or about the consumer, for any purpose other than to fulfill the consumer’s requests, for verification, or for fraud prevention. 

Notice of Financial Incentives

When you sign up to receive direct marketing from us, including via email, we may provide special offers, benefits, or discount coupons.  When you sign up, we typically ask for your name, email address, birthday month, or other information that we may collect in accordance with this Privacy Policy.  Because we collect personal information, this may be interpreted as a “financial incentive” program under California law or a “bona fide loyalty program” under Colorado law. Packed Party may share this personal information for the purposes described in our “Notice at Collection,” including for targeted advertising. Packed Party may share your personal information with third parties as described in our “Notice at Collection,” including advertising networks, data analytics providers, and social networks. 

 

9. HOW TO CONTACT US

If you have any questions about this Privacy Policy or the practices described above, please contact us at contact@packedparty.com or by mail using the details provided below:

3205 Industrial Terrace, STE 200, Austin, TX, 78758, United States

10. REVISIONS TO THIS POLICY

We reserve the right to revise this Privacy Policy at any time. When we do, we will post any changes on this website. You can tell if the Policy has changed by checking the “Last Updated” date that appears at the top of the Policy. If we change the Privacy Policy in a material way, we will provide appropriate notice to you.